Review
Behind the modest title is the single best document an eMail Marketer could wish for (to date). A 102-page pdf (4.2MB) stuffed with valuable insights across a huge range of subjects (the contents list alone is 2 pages). The authors are Loren McDonald and Kirill Popov of eMailLabs (now Lyris). No less than 46 articles based on experience, with insight and enough usable advice to keep you going through 2010 (and maybe longer). Ansaco view: *SOLID GOLD* – Download it now.
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Review
Oh yes, there are still a lot of companies producing ‘Newsletters’ as pdfs and sending them via eMail link (some even send them as attachments). Sad … all those opportunities for measurement of customer interest, simply going to waste. Miller not only highlights the opportunity but also comments on seven issues that Editors in particular will come across if/when they make the shift to genuinely interactive eMail Newsletters. A ’special interest’ piece and a welcome addition to the global store of eMarketing insights.
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Review
Mark Brownlow uses video and humour to highlight the huge gap between best practice and reality in eMail Newsletters. Reccomended – but be prepared for acute embarrassment as Brownlow shows us our errors by holding up a mirror. Very English humour.
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Review
Rock-solid advice on eNewsletter Content Management for Beginner Editors – or Advanced Editors who want a checklist to refresh their thinking. PLUS: a useful checklist of 21 ideas for actual content.
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