Review
For those who haven’t yet started on eMail Marketing yet, some sound advice from the MarketNet Blog. Worth reading as you gather ideas for making your To-Do List. The ansaco view: not exhaustive, but what’s there is solid.
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Email: 5 Basic Email Marketing MustsThe Definitive Guide to Lead NurturingReviewThe folks at Marketo have published a 42-page Pdf (free download / no registration) on B2B Nurturing. It’s written by leading experts (credits on back page) so perhaps the big claim in the title is justified… Inside, you’ll find content is nicely presented in Four sections. Starting with concepts (5 pp), it moves on to ‘Basics’ (10pp), before moving on to cover ‘Advanced Lead Nurturing’ (4pp). What’s new (and I haven’t seen this elsewhere to date) is section four on ‘Calculating the RoI’ (5pp). Clear explanations of ideas plus suggested ‘worksheet’ layouts for creating your own analyses. Neat. The ansaco view: seriously useful for a) illustrating the value of what an eMarketing Team has been done in the past and b) getting budget from senior management for the next big project. High value information for corporate eMarketers. PS: I also appreciate that fact that you’ve separated out the Best Practices from references to your own solution. Thanks Marketo. Sales/Marketing Integration – The Technology StackReviewLower quality data should be “kept, and cleansed, in the marketing database” before passing it to the CRM says Mr Woods. His article outline a three-tier approach to integrating data between marketing and sales. Ansaco view: based on our experience, we agree. CRM Data Cleansing & Enrichment – Data Management Best PracticesReview“CRM data is probably one of your organizations most valuable assets”. This is a philosophy Ansaco totally agrees with. The article points out that ‘value will diminish unless you look after it well’ … and goes on to suggest eight ways to do just that. Very useful. Is Data Quality the “New Black”?Review“Customers that focus on data quality generate 267% more leads that those who don’t” says Mr Teshima. His Blog article offers three concise actions and includes a link to another article on the same Blog titled ‘The Contact Washing Machine’. Ansaco view: solid material. 5 Tips to Increase B2B Landing Page Conversion RatesReviewFive suggestions for Landing Pages neatly described from the B2B perspective. Tips 4 & 5 are practical suggestions, worth thinking about. Ansaco view: solid ideas Email Marketing Campaigns Need Better Landing PagesReviewSiverpop’s review of 150 (B2B and B2C) campaigns identifies 5 major areas for improvement. Loads of numbers to underline the findings and some nice graphics to illustrate the point … numbered headings and/or use of bold text would provide clearer visual signposting through the content. Ansaco view: useful checklist of what to do/avoid. Two Practical Landing Page Tips That Will Save You MoneyReviewOptimising landing pages for AdWord campaigns is the focus of this piece by Jon Miller. Though the example is vendor-specific, the ideas are applicable for all. Clearly described scenario, key points illustrated with screen shots and actual results numbers. Ansaco view: very useful. |
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