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Five suggestions for Landing Pages neatly described from the B2B perspective. Tips 4 & 5 are practical suggestions, worth thinking about. Ansaco view: solid ideas
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5 Tips to Increase B2B Landing Page Conversion RatesEmail Marketing Campaigns Need Better Landing PagesReviewSiverpop’s review of 150 (B2B and B2C) campaigns identifies 5 major areas for improvement. Loads of numbers to underline the findings and some nice graphics to illustrate the point … numbered headings and/or use of bold text would provide clearer visual signposting through the content. Ansaco view: useful checklist of what to do/avoid. Effective landing page designReviewAdvice on Landing Page design and copywriting for PPC: 6 comments, clearly described, that you can act on. Ansaco view: good coverage of the essential points. Ten Web Landing Page Tips to Drive ActionReviewMr. Scott provides a definition, functions and benefits, then offers 10 Tips on Landing pages for email marketing. Short comments follow each Tip. Anasco view: covers the key points – written 2005 and still valid today. 10 Landing Page Optimization TacticsReviewThis article delivers exactly what it promises: ten tips on optimising landing pages for email marketing. Ansaco view: all relevant, all usable – solid information you can act on. Optimizing Offer PagesReviewTwo optimisation case studies from the same website (membership website for artists). The first study optimises new member acquisition, the second optimises conversion of members from free to paid subscription. A consistent structure makes these examples easy to review and compare. Marketing Experiments uses a systematic approach which is well worth learning from. Ansaco view: great insights – what questions to ask, where to look for possible improvements. B2B Success Stories (landing page optimization)ReviewHere are four case studies on optimization of landing pages (and more) all presented in a consistent style. Marketing Experiments brings intellectual discipline to the process of optimization: a ‘conversion sequence’ is the basis for reviewing problems, identifying potential solutions, designing and testing a hypothesis. Ansaco view: loads of insights into optimisation methods to be gained here: well worth bookmarking. Punch Up Your Email Subject Lines (How National Geographic Can …)ReviewWriting good subject lines for emails is an art. Get a tight match between the Subject Line and the actual Call-to-Action and the ‘open’ stands a much better chance of becoming a ‘click’. Who to turn to for consistently excellent examples? “National Geographic magazine”, says Lyris staff writer. Ansaco comment: wish I’d thought of that. |
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