“CRM data is probably one of your organizations most valuable assets”. This is a philosophy Ansaco totally agrees with. The article points out that ‘value will diminish unless you look after it well’ … and goes on to suggest eight ways to do just that. Very useful. (more…)
Two optimisation case studies from the same website (membership website for artists). The first study optimises new member acquisition, the second optimises conversion of members from free to paid subscription. A consistent structure makes these examples easy to review and compare. Marketing Experiments uses a systematic approach which is well worth learning from. Ansaco view: great insights – what questions to ask, where to look for possible improvements. (more…)
Here are four case studies on optimization of landing pages (and more) all presented in a consistent style. Marketing Experiments brings intellectual discipline to the process of optimization: a ‘conversion sequence’ is the basis for reviewing problems, identifying potential solutions, designing and testing a hypothesis. Ansaco view: loads of insights into optimisation methods to be gained here: well worth bookmarking. (more…)
A recurring theme among B2B companies is how to get Marketing and Sales to work together effectively as a team. This 16-page white paper by Marketo and Reachforce offers practical advice: key points which the two need to discuss and agree on; business processes that have to be built and maintained. Understanding the connection between markteing and sales, the processes, the hand-overs and the success criteria than become the backbone of the eMarketing strategy for Lead Generation. Recommended reading for all eMarketers who want to support Sales teams effectively. (more…)
Oh yes, there are still a lot of companies producing ‘Newsletters’ as pdfs and sending them via eMail link (some even send them as attachments). Sad … all those opportunities for measurement of customer interest, simply going to waste. Miller not only highlights the opportunity but also comments on seven issues that Editors in particular will come across if/when they make the shift to genuinely interactive eMail Newsletters. A ’special interest’ piece and a welcome addition to the global store of eMarketing insights. (more…)
Jenning’s goal is to deliver “written directions that eMarketers can use to teach themselves” how to formulate an eMail strategy. She does a good job, using clear language to describe usable ideas in 10 sections. In this article – Part 3 – she covers section 5: ‘Determine which types of e-mail meet your needs’ … see additional Reviews / Links for the content of the other sections. (more…)
Jenning’s goal is to deliver “written directions that eMarketers can use to teach themselves” how to formulate an eMail strategy. She does a good job, using clear language to describe usable ideas in 10 sections. In this article – Part 2 – she covers the sections 3 and 4 … see additional Reviews / Links for the content of the other sections. (more…)
Jenning’s goal is to deliver “written directions that eMarketers can use to teach themselves” how to formulate an eMail strategy. She does a good job, using clear language to describe usable ideas in 10 sections. Part 1 covers the first two sections … see additional Reviews / Links for the content of the other sections. (more…)
Totally pragmatic view of handling Online Leads once they’ve come in, with the emphasis on sales professionalism. If you’re B2B, ignore the references to Real Estate – this is solid material. Well worth thinking about all these points – and acting on them – before you actually switch on the online campaign. (more…)
Interview with Hunter Boyle, Managing Editor for MarketingExperiments by software vendor Marketo. Suggests methods for optimising online lead generation including: SEO/PPC, landing pages, target group segmentation and co-operation between marketing and sales. (more…)
