A recurring theme among B2B companies is how to get Marketing and Sales to work together effectively as a team. This 16-page white paper by Marketo and Reachforce offers practical advice: key points which the two need to discuss and agree on; business processes that have to be built and maintained. Understanding the connection between markteing and sales, the processes, the hand-overs and the success criteria than become the backbone of the eMarketing strategy for Lead Generation. Recommended reading for all eMarketers who want to support Sales teams effectively. (more…)
Jenning’s goal is to deliver “written directions that eMarketers can use to teach themselves” how to formulate an eMail strategy. She does a good job, using clear language to describe usable ideas in 10 sections. In this article – Part 3 – she covers section 5: ‘Determine which types of e-mail meet your needs’ … see additional Reviews / Links for the content of the other sections. (more…)
Jenning’s goal is to deliver “written directions that eMarketers can use to teach themselves” how to formulate an eMail strategy. She does a good job, using clear language to describe usable ideas in 10 sections. In this article – Part 2 – she covers the sections 3 and 4 … see additional Reviews / Links for the content of the other sections. (more…)
Jenning’s goal is to deliver “written directions that eMarketers can use to teach themselves” how to formulate an eMail strategy. She does a good job, using clear language to describe usable ideas in 10 sections. Part 1 covers the first two sections … see additional Reviews / Links for the content of the other sections. (more…)
Sound advice, based on solid experience for advanced eMarketers – ideal for those who already have some experience with Online Lead Generation and can read between the lines to recognise what needs to be done next. Focuses on Scoring only – for effective implementation, get additional research on Landing Pages, internal Processes, and Strategy. (more…)
Actually stating what seems obvious can be valuable – expecially when you have to get a team of people (with different perspectives and experience) focussed on a common goal. Here’s a clear statement of the key characteristics of B2B as a refresher before starting out on design of (say) online / email campaigns, microsites, etc. (more…)
High-level piece focusing on management and business issues of online marketing during recessionary times. Solid advice on strategy. Especially useful for eMarketers within larger organisations who may be struggling to improve senior management’s view of the marketing department. (more…)
