Behind the modest title is the single best document an eMail Marketer could wish for (to date). A 102-page pdf (4.2MB) stuffed with valuable insights across a huge range of subjects (the contents list alone is 2 pages). The authors are Loren McDonald and Kirill Popov of eMailLabs (now Lyris). No less than 46 articles based on experience, with insight and enough usable advice to keep you going through 2010 (and maybe longer). Ansaco view: *SOLID GOLD* – Download it now. (more…)
Ms. Jennings offers a framework for email segmentation for those who only have an opt-in date and response metrics. Relevant for both B2C and B2B. Ansaco view: good advice, clearly described. (more…)
In this blog article Ms Miller offers: reasons for not over-mailing; three links to sites for checking your sender reputation; comments on five aspects of segmentation. Ansaco view: good ideas, valid for B2C and B2B. (more…)
Comments on four of the numerous basic aspects of email segmentation from Ms. Gardner. Valid issues, neatly described. Ansaco view – ideas 1 and 4 are strong tips for B2B. (more…)
The examples that Mr Starak provides are specific to his AWeber (eMarketing system) account. Nevertheless, it’s a worthwhile read because the thought processes can be applied to most other professional eMarketing systems. Yaro begins by describing the problems with the shotgun approach (emailing the same message to the entire database), then moves on to concrete actions for better selection based on response behaviour. The context is B2C, the principles are applicable for B2B. Ansaco view: useful. (more…)
“What if your data lacks the breadth and depth to even segment in the first place?” asks Drew Miller – and provides five points to consider. Ansaco view: seriously useful for segmentation beginners. (more…)
Here’s advice you can really act on: three (plus one) solid ideas from Drew Miller. Includes a B2C example also relevant for B2B. Ansaco view: solid information, worth thinking about. (more…)
Scroll past the first five paragraphs to the section Tighter segments, smaller lists”: there you’ll find comments from B2C practitioners that provide B2B marketers with valuable clues to follow. Ansaco view: read it, sleep on it, find the parallels for your own company. (more…)
“Why and How to segment” would be a more accurate title. Concrete information in the form of four solid reasons for segmenting. Rock-solid advice on how – “preparation for segmentation begins with the data collection process” – is clearly stated, but therafter the example are system-specific (vertical response, salesforce). Ansaco tip: to get segmentation going, give the data collection process a *lot* of thought. (more…)
Moving into more advanced segmentation techniques, Ms Knight raises the idea of segmentation by domain. The piece is painfully short and generic, with examples from B2C (hotmail vs google vs yahoo). Nevertheless we’re publishing this as a trigger for B2B marketers. Ansaco tip: our experience shows that this idea is worth acting on … (more…)
