Review
Lower quality data should be “kept, and cleansed, in the marketing database” before passing it to the CRM says Mr Woods. His article outline a three-tier approach to integrating data between marketing and sales. Ansaco view: based on our experience, we agree.
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Rating: 7.0/7 (1 vote cast)
Review
“CRM data is probably one of your organizations most valuable assets”. This is a philosophy Ansaco totally agrees with. The article points out that ‘value will diminish unless you look after it well’ … and goes on to suggest eight ways to do just that. Very useful.
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Rating: 7.0/7 (1 vote cast)
Review
Valuable vendor blog article on Data Quality – the title aims at the CRM market, but the content is equally applicable to Online Marketing systems. Data Quality is such a basic issue, this ought to go under ‘Beginner’; in reality it is frequently ignored or overlooked until the ‘Advanced’ eMarketer stage.
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Rating: 0.0/7 (0 votes cast)
