Lower quality data should be “kept, and cleansed, in the marketing database” before passing it to the CRM says Mr Woods. His article outline a three-tier approach to integrating data between marketing and sales. Ansaco view: based on our experience, we agree. (more…)
“CRM data is probably one of your organizations most valuable assets”. This is a philosophy Ansaco totally agrees with. The article points out that ‘value will diminish unless you look after it well’ … and goes on to suggest eight ways to do just that. Very useful. (more…)
Buying B2B data from Third Parties is the focus of this eZine article. The format is prose rather than a bulleted list. Ansaco view: though the article dates from 2005, the issues described are still very much with us today. (more…)
“Customers that focus on data quality generate 267% more leads that those who don’t” says Mr Teshima. His Blog article offers three concise actions and includes a link to another article on the same Blog titled ‘The Contact Washing Machine’. Ansaco view: solid material. (more…)
A lightweight 5-page pdf with only brief descriptions and insufficient detail. The style is “here’s what you should be doing” (which personally I don’t like) but the ideas are worth thinking about. (more…)
The author prefers to stay anonymous, but the choice of subject alone speaks volumes for his experience. He argues that yes, we should keep private email ids in our B2B databases and provides 8 reasons why. Good stuff – he’s shifted my view from ‘anti-private-email-ids’ to ‘OK, keep them’. (more…)
Valuable vendor blog article on Data Quality – the title aims at the CRM market, but the content is equally applicable to Online Marketing systems. Data Quality is such a basic issue, this ought to go under ‘Beginner’; in reality it is frequently ignored or overlooked until the ‘Advanced’ eMarketer stage. (more…)
