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  • Click on the Article headline or (more...) to see a Summary of the contents, the Source and the Link to the full text.
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Ten Web Landing Page Tips to Drive Action

Categories: 1. Beginner, Copywriting, Definitions, Design, English, Landing pages, eMail Marketing ¦ Review date: November 18, 2009 ¦ Tags: , , , — andrew @ 4:50 PM

Review

Mr. Scott provides a definition, functions and benefits, then offers 10 Tips on Landing pages for email marketing. Short comments follow each Tip. Anasco view: covers the key points – written 2005 and still valid today.
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Rating: 7.0/7 (1 vote cast)

A Collection of Articles on Email Marketing

Categories: 1. Beginner, 2. Advanced, 3. Expert, Copywriting, Definitions, Deliverability, Design, English, Html, Lists, Segmentation, Spam, eMail Marketing, eNewsletter, frequency ¦ Review date: November 16, 2009 ¦ Tags: , , , , , , , , , , — andrew @ 4:45 PM

Review

Behind the modest title is the single best document an eMail Marketer could wish for (to date). A 102-page pdf (4.2MB) stuffed with valuable insights across a huge range of subjects (the contents list alone is 2 pages). The authors are Loren McDonald and Kirill Popov of eMailLabs (now Lyris). No less than 46 articles based on experience, with insight and enough usable advice to keep you going through 2010 (and maybe longer). Ansaco view: *SOLID GOLD* – Download it now.
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Progressive Profiling: Ask Less, Gain More

Categories: 2. Advanced, Definitions, English, Lead Generation, Nurturing, eMail Marketing ¦ Review date: October 7, 2009 ¦ Tags: , , , — andrew @ 8:03 PM

Review

Aaargh! Superb choice of subject and of interest to eMarketers making the transition from Beginner to Advanced … but this piece only sketches a brief definition. More, please MarketBright … give us the details: why, how, what and when.
Authors note: I disagree with the Vendors description of Progressive Profiling as a ‘feature’ of their system – it’s a contact qualification technique and you can use the principles with any system.
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What is B2B Marketing?

Categories: 1. Beginner, Definitions, English, eMail Marketing ¦ Review date: ¦ Tags: , — andrew @ 7:47 PM

Review

The areas that differentiate a B2B buying process from B2C. Not a complete definition, but the points presented are valid and clearly described. The real value of the piece is the links to more detailed descriptions of specific issues.
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