Review
Five suggestions for Landing Pages neatly described from the B2B perspective. Tips 4 & 5 are practical suggestions, worth thinking about. Ansaco view: solid ideas
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5 Tips to Increase B2B Landing Page Conversion RatesEmail Marketing Campaigns Need Better Landing PagesReviewSiverpop’s review of 150 (B2B and B2C) campaigns identifies 5 major areas for improvement. Loads of numbers to underline the findings and some nice graphics to illustrate the point … numbered headings and/or use of bold text would provide clearer visual signposting through the content. Ansaco view: useful checklist of what to do/avoid. Effective landing page designReviewAdvice on Landing Page design and copywriting for PPC: 6 comments, clearly described, that you can act on. Ansaco view: good coverage of the essential points. Ten Web Landing Page Tips to Drive ActionReviewMr. Scott provides a definition, functions and benefits, then offers 10 Tips on Landing pages for email marketing. Short comments follow each Tip. Anasco view: covers the key points – written 2005 and still valid today. 10 Landing Page Optimization TacticsReviewThis article delivers exactly what it promises: ten tips on optimising landing pages for email marketing. Ansaco view: all relevant, all usable – solid information you can act on. Optimizing Offer PagesReviewTwo optimisation case studies from the same website (membership website for artists). The first study optimises new member acquisition, the second optimises conversion of members from free to paid subscription. A consistent structure makes these examples easy to review and compare. Marketing Experiments uses a systematic approach which is well worth learning from. Ansaco view: great insights – what questions to ask, where to look for possible improvements. Seven Tips For Good E-mail CreativeReviewBaker offers a designer’s point of view on ways to optimise eMail content for the user / reader / target group. Written 2006, but timeless advice – and just as valid for B2B as B2C. E mail Marketing Design & Rendering: The New EssentialsReviewThis 16-page pdf decsribes eMailing from both Marketer and Designer perspectives and is a useful way of describing to each profession what the other does and the value they each bring to online communication. For me, the key value is “Marketer Part #2 – Designing for the Five Stages of Email Viewing” on pages 5 to 7. This is a seriously useful step-by-step breakdown of eMails as the Reader sees them. Recommended reading for Beginner and Advanced eMarketers alike: advice you can act on. |
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