Behind the modest title is the single best document an eMail Marketer could wish for (to date). A 102-page pdf (4.2MB) stuffed with valuable insights across a huge range of subjects (the contents list alone is 2 pages). The authors are Loren McDonald and Kirill Popov of eMailLabs (now Lyris). No less than 46 articles based on experience, with insight and enough usable advice to keep you going through 2010 (and maybe longer). Ansaco view: *SOLID GOLD* – Download it now. (more…)
Dave Chaffey suggests a Three-Step process with concrete ‘How-to’ suggestions for each … plus Links to related articles. Ansaco’s view: usable advice. (more…)
Like other commentators, Mr Stamoulis says it’s “up to you to figure out what that perfect frequency is” … and then goes on to offer concrete advice on ‘how’ to figure this out. Short text, but ‘crunchy’ – i.e. advice you can act on. (more…)
In Mr Burko’s opinion, frequency is “largely … specific to your organization, your industry and your email marketing objectives”. He adds insights on three aspects. Ansaco’s view: sensible advice. (more…)
Mr Cheow’s view: “there is no fixed rule regarding the sending frequency” and adds “as long as your emails or newsletter provide value to your subscribers”. Ansaco agrees. Blog-style articles includes guidelines on broadcast frequency for different types of emails. (more…)
Mr Wagenheim’s view: “There is no hard fast rule to email marketing and frequency of emails. It’s what works BEST for the niche that YOU’RE in.” Ansaco agrees. Blog-style article with three examples. (more…)
The references and examples are from B2C, but Pollard’s comments apply to B2B eMarketing as well. He identifies warning signals, indicates options and recommends respecting Subscriber choices. My view: sound advice. (more…)
