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Seven tips for interpreting your email marketing reports

Categories: 1. Beginner, English, Reporting, eMail Marketing ¦ Review date: October 16, 2009 ¦ Tags: , — andrew @ 1:21 PM

Review

Brownlow provies a valuable sanity check for ‘reviewing the numbers’: know what they mean, put them in context and be aware of what’s missing to get an clear overview. Recommended reading, not only for eMarketers, but also for the colleagues that they have to present ‘the numbers’ to. Suggestion: print a copy off for your boss and ‘internal clients’.
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