Review
Optimising landing pages for AdWord campaigns is the focus of this piece by Jon Miller. Though the example is vendor-specific, the ideas are applicable for all. Clearly described scenario, key points illustrated with screen shots and actual results numbers. Ansaco view: very useful.
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Rating: 7.0/7 (1 vote cast)
Review
This article delivers exactly what it promises: ten tips on optimising landing pages for email marketing. Ansaco view: all relevant, all usable – solid information you can act on.
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Rating: 7.0/7 (1 vote cast)
Review
Two optimisation case studies from the same website (membership website for artists). The first study optimises new member acquisition, the second optimises conversion of members from free to paid subscription. A consistent structure makes these examples easy to review and compare. Marketing Experiments uses a systematic approach which is well worth learning from. Ansaco view: great insights – what questions to ask, where to look for possible improvements.
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Rating: 0.0/7 (0 votes cast)
Review
Here are four case studies on optimization of landing pages (and more) all presented in a consistent style. Marketing Experiments brings intellectual discipline to the process of optimization: a ‘conversion sequence’ is the basis for reviewing problems, identifying potential solutions, designing and testing a hypothesis. Ansaco view: loads of insights into optimisation methods to be gained here: well worth bookmarking.
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Rating: 7.0/7 (1 vote cast)
