Sound advice, based on solid experience for advanced eMarketers – ideal for those who already have some experience with Online Lead Generation and can read between the lines to recognise what needs to be done next. Focuses on Scoring only – for effective implementation, get additional research on Landing Pages, internal Processes, and Strategy. (more…)
Begins with a good description of nurture marketing, followed by useful descriptions of campaign types, segmentation and a brief introduction to the concept of behavioural data. Examples of nurture campaign limited to Webinar. Format is a 10 page pdf (of which 3 pages vendor promotion). (more…)
Based on the Aberdeen Group 2009 survey “Demystifying Email Deliverability”. Basic information, aimed at small businesses looking for an Email Service Provider. Someone can’t count – the article delivers nine tips (but rather more than too few). (more…)
Actually stating what seems obvious can be valuable – expecially when you have to get a team of people (with different perspectives and experience) focussed on a common goal. Here’s a clear statement of the key characteristics of B2B as a refresher before starting out on design of (say) online / email campaigns, microsites, etc. (more…)
Seriously good overview for Beginners – delivered via a clunky viewer; download as text or pdf (17 pages) only after registration. Format includes useful and detailed ‘DOs’ and DON’Ts’. Refers to US market and privacy regulations, but the principles are still valid for Europe / RoW. Deserves wider readership. (more…)
Totally pragmatic view of handling Online Leads once they’ve come in, with the emphasis on sales professionalism. If you’re B2B, ignore the references to Real Estate – this is solid material. Well worth thinking about all these points – and acting on them – before you actually switch on the online campaign. (more…)
The alternative title is ‘21 Tips to Improve Email Delivery Rates’, but you’ll only find seven tips published here: the rest are hidden behind a regsitration screen for the Pinpointe White Paper. The publicly available content is relevant and includes detailed, concrete advice … it’s up to you to decide whether you want the rest. (more…)
Short, snappy descriptions of ‘inbound’ and ‘outbound’ leads and – here’s the value – ‘why this is important’: it’s a different way of thinking, requiring a different style of action. (more…)
Valuable vendor blog article on Data Quality – the title aims at the CRM market, but the content is equally applicable to Online Marketing systems. Data Quality is such a basic issue, this ought to go under ‘Beginner’; in reality it is frequently ignored or overlooked until the ‘Advanced’ eMarketer stage. (more…)
