Review
Blog-style article rather than a list of Tips, but Ms. Chance focuses on a key question to keep the ‘eMailing Frequency’ issue in perspective.
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Reach vs. Frequency: Is it better to reach 25 People Four Times or 100 People Once?What is the best Email marketing frequency?ReviewDave Chaffey suggests a Three-Step process with concrete ‘How-to’ suggestions for each … plus Links to related articles. Ansaco’s view: usable advice. What is the Right Frequency to Send your Emails?ReviewLike other commentators, Mr Stamoulis says it’s “up to you to figure out what that perfect frequency is” … and then goes on to offer concrete advice on ‘how’ to figure this out. Short text, but ‘crunchy’ – i.e. advice you can act on. Email Marketing: Sending Frequency Makes a DifferenceReviewIn Mr Burko’s opinion, frequency is “largely … specific to your organization, your industry and your email marketing objectives”. He adds insights on three aspects. Ansaco’s view: sensible advice. How Often Should Your Company Broadcast Emails to Prospects?ReviewMr Cheow’s view: “there is no fixed rule regarding the sending frequency” and adds “as long as your emails or newsletter provide value to your subscribers”. Ansaco agrees. Blog-style articles includes guidelines on broadcast frequency for different types of emails. Email Frequency – How Many is Too Many?ReviewMr Wagenheim’s view: “There is no hard fast rule to email marketing and frequency of emails. It’s what works BEST for the niche that YOU’RE in.” Ansaco agrees. Blog-style article with three examples. Marketing and Sales AlignmentReviewA recurring theme among B2B companies is how to get Marketing and Sales to work together effectively as a team. This 16-page white paper by Marketo and Reachforce offers practical advice: key points which the two need to discuss and agree on; business processes that have to be built and maintained. Understanding the connection between markteing and sales, the processes, the hand-overs and the success criteria than become the backbone of the eMarketing strategy for Lead Generation. Recommended reading for all eMarketers who want to support Sales teams effectively. Seven Tips For Good E-mail CreativeReviewBaker offers a designer’s point of view on ways to optimise eMail content for the user / reader / target group. Written 2006, but timeless advice – and just as valid for B2B as B2C. Seven tips for interpreting your email marketing reportsReviewBrownlow provies a valuable sanity check for ‘reviewing the numbers’: know what they mean, put them in context and be aware of what’s missing to get an clear overview. Recommended reading, not only for eMarketers, but also for the colleagues that they have to present ‘the numbers’ to. Suggestion: print a copy off for your boss and ‘internal clients’. |
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