“CRM data is probably one of your organizations most valuable assets”. This is a philosophy Ansaco totally agrees with. The article points out that ‘value will diminish unless you look after it well’ … and goes on to suggest eight ways to do just that. Very useful. (more…)
Buying B2B data from Third Parties is the focus of this eZine article. The format is prose rather than a bulleted list. Ansaco view: though the article dates from 2005, the issues described are still very much with us today. (more…)
“Customers that focus on data quality generate 267% more leads that those who don’t” says Mr Teshima. His Blog article offers three concise actions and includes a link to another article on the same Blog titled ‘The Contact Washing Machine’. Ansaco view: solid material. (more…)
Five suggestions for Landing Pages neatly described from the B2B perspective. Tips 4 & 5 are practical suggestions, worth thinking about. Ansaco view: solid ideas (more…)
Siverpop’s review of 150 (B2B and B2C) campaigns identifies 5 major areas for improvement. Loads of numbers to underline the findings and some nice graphics to illustrate the point … numbered headings and/or use of bold text would provide clearer visual signposting through the content. Ansaco view: useful checklist of what to do/avoid. (more…)
Optimising landing pages for AdWord campaigns is the focus of this piece by Jon Miller. Though the example is vendor-specific, the ideas are applicable for all. Clearly described scenario, key points illustrated with screen shots and actual results numbers. Ansaco view: very useful. (more…)
Advice on Landing Page design and copywriting for PPC: 6 comments, clearly described, that you can act on. Ansaco view: good coverage of the essential points. (more…)
Mr. Scott provides a definition, functions and benefits, then offers 10 Tips on Landing pages for email marketing. Short comments follow each Tip. Anasco view: covers the key points – written 2005 and still valid today. (more…)
This article delivers exactly what it promises: ten tips on optimising landing pages for email marketing. Ansaco view: all relevant, all usable – solid information you can act on. (more…)
Two optimisation case studies from the same website (membership website for artists). The first study optimises new member acquisition, the second optimises conversion of members from free to paid subscription. A consistent structure makes these examples easy to review and compare. Marketing Experiments uses a systematic approach which is well worth learning from. Ansaco view: great insights – what questions to ask, where to look for possible improvements. (more…)
