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Sales/Marketing Integration – The Technology Stack

Categories: 2. Advanced, CRM, Data Quality, English, eMail Marketing ¦ Review date: December 1, 2009 ¦ Tags: , , — andrew @ 3:16 PM

Review

Lower quality data should be “kept, and cleansed, in the marketing database” before passing it to the CRM says Mr Woods. His article outline a three-tier approach to integrating data between marketing and sales. Ansaco view: based on our experience, we agree.
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