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Best Practice Resources for eMarketers
 
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  • Click on the Article headline or (more...) to see a Summary of the contents, the Source and the Link to the full text.
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10 top tips for successful B2B lead generation via email

Categories: 1. Beginner, English, Lead Generation, eMail Marketing ¦ Review date: September 18, 2009 ¦ Tags: , , , , , , — andrew @ 11:52 AM

Review

Strong ideas, but this piece (pdf format, 5 pages) by service provider eMedia is so concise it’s almost superficial. Nevertheless, a useful starting point for further detailed research.
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Renting Business to Business Lists

Categories: 1. Beginner, English, Lists, eMail Marketing ¦ Review date: ¦ Tags: , , , , , , — andrew @ 10:54 AM

Review

January 2008 Edition of the How to Guide: Renting Business to Business Lists written and published by the UK Direct Marketing Association. Q&A format, pdf document, 9 pages. Excellent summary of fundamental issues.
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Email Marketing: Six top tips

Categories: 1. Beginner, English, eMail Marketing ¦ Review date: ¦ Tags: , , , , , — andrew @ 9:42 AM

Review

Six fundamental aspects of B2B Email Marketing briefly summarised and clearly explained. The author advocates building an in-house contact list.
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31 content tips and ideas for your B2B email newsletter

Categories: 1. Beginner, English, eNewsletter ¦ Review date: September 14, 2009 ¦ Tags: , , , , , , — andrew @ 2:13 PM

Review

Rock-solid advice on eNewsletter Content Management for Beginner Editors – or Advanced Editors who want a checklist to refresh their thinking. PLUS: a useful checklist of 21 ideas for actual content.
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