Review
Begins with a good description of nurture marketing, followed by useful descriptions of campaign types, segmentation and a brief introduction to the concept of behavioural data. Examples of nurture campaign limited to Webinar. Format is a 10 page pdf (of which 3 pages vendor promotion).
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Review
Based on the Aberdeen Group 2009 survey “Demystifying Email Deliverability”. Basic information, aimed at small businesses looking for an Email Service Provider. Someone can’t count – the article delivers nine tips (but rather more than too few).
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Review
Sound advice for those who have enough experience to read between the lines, hence the Intermediate category. Suggests concrete steps for action. Refers primarily to use of Rented Lists.
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