This 16-page pdf decsribes eMailing from both Marketer and Designer perspectives and is a useful way of describing to each profession what the other does and the value they each bring to online communication. For me, the key value is “Marketer Part #2 – Designing for the Five Stages of Email Viewing” on pages 5 to 7. This is a seriously useful step-by-step breakdown of eMails as the Reader sees them. Recommended reading for Beginner and Advanced eMarketers alike: advice you can act on. (more…)
Based on the Aberdeen Group 2009 survey “Demystifying Email Deliverability”. Basic information, aimed at small businesses looking for an Email Service Provider. Someone can’t count – the article delivers nine tips (but rather more than too few). (more…)
Seriously good overview for Beginners – delivered via a clunky viewer; download as text or pdf (17 pages) only after registration. Format includes useful and detailed ‘DOs’ and DON’Ts’. Refers to US market and privacy regulations, but the principles are still valid for Europe / RoW. Deserves wider readership. (more…)
The alternative title is ‘21 Tips to Improve Email Delivery Rates’, but you’ll only find seven tips published here: the rest are hidden behind a regsitration screen for the Pinpointe White Paper. The publicly available content is relevant and includes detailed, concrete advice … it’s up to you to decide whether you want the rest. (more…)
Mark Brownlow uses video and humour to highlight the huge gap between best practice and reality in eMail Newsletters. Reccomended – but be prepared for acute embarrassment as Brownlow shows us our errors by holding up a mirror. Very English humour. (more…)
Six fundamental aspects of B2B Email Marketing briefly summarised and clearly explained. The author advocates building an in-house contact list. (more…)
Useful introductory piece on areas for action (what to do), hence the Beginner category. Short paragraphs about on ‘how’ provide a general introduction – a good overview and starting place for ideas for further research. (more…)
Rock-solid advice on eNewsletter Content Management for Beginner Editors – or Advanced Editors who want a checklist to refresh their thinking. PLUS: a useful checklist of 21 ideas for actual content. (more…)
