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Best Practice Resources for eMarketers
 
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8 Tips for generating high quality leads that sales people love

Categories: 2. Advanced, English, Lead Generation ¦ Review date: September 18, 2009 ¦ Tags: , , , , , — andrew @ 10:13 AM

Review

Brian Carrol argues that the focus of Lead Generation should be higher quality, rather then increased quantity and refers to data from Marketing Sherpa. He also empahises the need for close co-operation between marketing and sales. Spot on. Includes links to further details.
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If marketing emails could talk…

Categories: 1. Beginner, 2. Advanced, English, eNewsletter ¦ Review date: ¦ Tags: , , , , , , — andrew @ 9:56 AM

Review

Mark Brownlow uses video and humour to highlight the huge gap between best practice and reality in eMail Newsletters. Reccomended – but be prepared for acute embarrassment as Brownlow shows us our errors by holding up a mirror. Very English humour.
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