Review
A lightweight 5-page pdf with only brief descriptions and insufficient detail. The style is “here’s what you should be doing” (which personally I don’t like) but the ideas are worth thinking about.
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Strategies
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- eMail Marketing is strategic
- Online Marketing strategy
benefits for Marketing and Sales - Online Marketing strategy
benefits for the head office - Online Marketing strategy
benefits for
international organisations - Online Marketing strategy
benefits for technical products
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How to find eMarketing Best Practices
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What should marketers be doing with their email campaigns?CRM Data Cleansing & Enrichment – Data Management Best PracticesReviewValuable vendor blog article on Data Quality – the title aims at the CRM market, but the content is equally applicable to Online Marketing systems. Data Quality is such a basic issue, this ought to go under ‘Beginner’; in reality it is frequently ignored or overlooked until the ‘Advanced’ eMarketer stage. |
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