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Best Practice Resources for eMarketers
 
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  • Click on the Article headline or (more...) to see a Summary of the contents, the Source and the Link to the full text.
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What should marketers be doing with their email campaigns?

Categories: 1. Beginner, Data Quality, Deliverability, English, eMail Marketing ¦ Review date: October 7, 2009 ¦ Tags: , , , — andrew @ 7:35 PM

Review

A lightweight 5-page pdf with only brief descriptions and insufficient detail. The style is “here’s what you should be doing” (which personally I don’t like) but the ideas are worth thinking about.
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CRM Data Cleansing & Enrichment – Data Management Best Practices

Categories: 1. Beginner, 2. Advanced, CRM, Data Quality, English ¦ Review date: September 18, 2009 ¦ Tags: , , , , , — andrew @ 1:48 PM

Review

Valuable vendor blog article on Data Quality – the title aims at the CRM market, but the content is equally applicable to Online Marketing systems. Data Quality is such a basic issue, this ought to go under ‘Beginner’; in reality it is frequently ignored or overlooked until the ‘Advanced’ eMarketer stage.
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Renting Business to Business Lists

Categories: 1. Beginner, English, Lists, eMail Marketing ¦ Review date: ¦ Tags: , , , , , , — andrew @ 10:54 AM

Review

January 2008 Edition of the How to Guide: Renting Business to Business Lists written and published by the UK Direct Marketing Association. Q&A format, pdf document, 9 pages. Excellent summary of fundamental issues.
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