Review
Lower quality data should be “kept, and cleansed, in the marketing database” before passing it to the CRM says Mr Woods. His article outline a three-tier approach to integrating data between marketing and sales. Ansaco view: based on our experience, we agree.
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Rating: 7.0/7 (1 vote cast)
Review
“CRM data is probably one of your organizations most valuable assets”. This is a philosophy Ansaco totally agrees with. The article points out that ‘value will diminish unless you look after it well’ … and goes on to suggest eight ways to do just that. Very useful.
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Rating: 7.0/7 (1 vote cast)
Review
Buying B2B data from Third Parties is the focus of this eZine article. The format is prose rather than a bulleted list. Ansaco view: though the article dates from 2005, the issues described are still very much with us today.
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Rating: 7.0/7 (1 vote cast)
Review
“Customers that focus on data quality generate 267% more leads that those who don’t” says Mr Teshima. His Blog article offers three concise actions and includes a link to another article on the same Blog titled ‘The Contact Washing Machine’. Ansaco view: solid material.
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Rating: 7.0/7 (1 vote cast)
