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Guiding Principles for Segmentation for B2B Markets

Categories: 2. Advanced, English, Segmentation, eMail Marketing ¦ Review date: September 18, 2009 ¦ Tags: , , , , — andrew @ 1:16 PM

Review

Strong ideas on B2B segmentation, though briefly sketched. A tasty snack … made me hungry for the main course. More please, Andy Hasselwander … oh, and please add sub-heads for easier signposting.
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10 top tips for successful B2B lead generation via email

Categories: 1. Beginner, English, Lead Generation, eMail Marketing ¦ Review date: ¦ Tags: , , , , , , — andrew @ 11:52 AM

Review

Strong ideas, but this piece (pdf format, 5 pages) by service provider eMedia is so concise it’s almost superficial. Nevertheless, a useful starting point for further detailed research.
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