Behind the modest title is the single best document an eMail Marketer could wish for (to date). A 102-page pdf (4.2MB) stuffed with valuable insights across a huge range of subjects (the contents list alone is 2 pages). The authors are Loren McDonald and Kirill Popov of eMailLabs (now Lyris). No less than 46 articles based on experience, with insight and enough usable advice to keep you going through 2010 (and maybe longer). Ansaco view: *SOLID GOLD* – Download it now. (more…)
This 16-page pdf decsribes eMailing from both Marketer and Designer perspectives and is a useful way of describing to each profession what the other does and the value they each bring to online communication. For me, the key value is “Marketer Part #2 – Designing for the Five Stages of Email Viewing” on pages 5 to 7. This is a seriously useful step-by-step breakdown of eMails as the Reader sees them. Recommended reading for Beginner and Advanced eMarketers alike: advice you can act on. (more…)
A lightweight 5-page pdf with only brief descriptions and insufficient detail. The style is “here’s what you should be doing” (which personally I don’t like) but the ideas are worth thinking about. (more…)
Based on the Aberdeen Group 2009 survey “Demystifying Email Deliverability”. Basic information, aimed at small businesses looking for an Email Service Provider. Someone can’t count – the article delivers nine tips (but rather more than too few). (more…)
