Review
A lightweight 5-page pdf with only brief descriptions and insufficient detail. The style is “here’s what you should be doing” (which personally I don’t like) but the ideas are worth thinking about.
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What should marketers be doing with their email campaigns?Is a lead with a public email address as valuable as a lead with a business email address?ReviewThe author prefers to stay anonymous, but the choice of subject alone speaks volumes for his experience. He argues that yes, we should keep private email ids in our B2B databases and provides 8 reasons why. Good stuff – he’s shifted my view from ‘anti-private-email-ids’ to ‘OK, keep them’. |
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