Behind the modest title is the single best document an eMail Marketer could wish for (to date). A 102-page pdf (4.2MB) stuffed with valuable insights across a huge range of subjects (the contents list alone is 2 pages). The authors are Loren McDonald and Kirill Popov of eMailLabs (now Lyris). No less than 46 articles based on experience, with insight and enough usable advice to keep you going through 2010 (and maybe longer). Ansaco view: *SOLID GOLD* – Download it now. (more…)
This 16-page pdf decsribes eMailing from both Marketer and Designer perspectives and is a useful way of describing to each profession what the other does and the value they each bring to online communication. For me, the key value is “Marketer Part #2 – Designing for the Five Stages of Email Viewing” on pages 5 to 7. This is a seriously useful step-by-step breakdown of eMails as the Reader sees them. Recommended reading for Beginner and Advanced eMarketers alike: advice you can act on. (more…)
Seriously good overview for Beginners – delivered via a clunky viewer; download as text or pdf (17 pages) only after registration. Format includes useful and detailed ‘DOs’ and DON’Ts’. Refers to US market and privacy regulations, but the principles are still valid for Europe / RoW. Deserves wider readership. (more…)
The alternative title is ‘21 Tips to Improve Email Delivery Rates’, but you’ll only find seven tips published here: the rest are hidden behind a regsitration screen for the Pinpointe White Paper. The publicly available content is relevant and includes detailed, concrete advice … it’s up to you to decide whether you want the rest. (more…)
