Buying B2B data from Third Parties is the focus of this eZine article. The format is prose rather than a bulleted list. Ansaco view: though the article dates from 2005, the issues described are still very much with us today. (more…)
Behind the modest title is the single best document an eMail Marketer could wish for (to date). A 102-page pdf (4.2MB) stuffed with valuable insights across a huge range of subjects (the contents list alone is 2 pages). The authors are Loren McDonald and Kirill Popov of eMailLabs (now Lyris). No less than 46 articles based on experience, with insight and enough usable advice to keep you going through 2010 (and maybe longer). Ansaco view: *SOLID GOLD* – Download it now. (more…)
Seriously good overview for Beginners – delivered via a clunky viewer; download as text or pdf (17 pages) only after registration. Format includes useful and detailed ‘DOs’ and DON’Ts’. Refers to US market and privacy regulations, but the principles are still valid for Europe / RoW. Deserves wider readership. (more…)
January 2008 Edition of the How to Guide: Renting Business to Business Lists written and published by the UK Direct Marketing Association. Q&A format, pdf document, 9 pages. Excellent summary of fundamental issues. (more…)
Sound advice for those who have enough experience to read between the lines, hence the Intermediate category. Suggests concrete steps for action. Refers primarily to use of Rented Lists. (more…)
Rock-solid advice on eNewsletter Content Management for Beginner Editors – or Advanced Editors who want a checklist to refresh their thinking. PLUS: a useful checklist of 21 ideas for actual content. (more…)
